For many of us, the polar bear symbolizes the joy of coming together for the holidays. The polar bear
has also become a symbol for global climate change, as the disappearance of its arctic habitat
hinders reproduction and overall well-being.

The Coca-Cola Company is committed to doing our part to address global climate change.
As part of our ongoing commitment to the environment, we have created The Coca-Cola Company
Polar Bear Support Fund to help build awareness and support for the polar bear. In 2007,
The Coca-Cola Company made an initial contribution of $100,000 to World Wildlife Fund to
help World Wildlife Fund's efforts to protect polar bears and their habitat. Learn more about how
that money helped. In 2008, we increased our contribution to $300,000 for WWF polar
bear conservation efforts in North America. An additional $100,000 was raised through the
MyCokeRewards brand loyalty program to help support World Wildlife Fund's efforts.

Polar bears need your help too. We created this web site so you can learn about polar bears
and what you can do to help the planet. Send a polar bear e-card to a friend, make a
donation to WWF or "adopt" a polar bear. Whether you do one thing or do them all, you
can make a difference.